On average, a business will spend anywhere between 7-8% of its company revenue on marketing. If you own or are starting a sober living facility, it’s crucial that you understand the different forms of marketing and ways you can use them to your benefit.
We’re here to provide you with some of the top sober living marketing strategies that will help your business sore to the top as one of the best sober living facilities for people to move into.
By the time you’ve finished scrolling through this post, you’re going to be equipped with the knowledge you need to craft a solid marketing strategy.
Create a Website for Your Sober Living Facility
Before moving forward with your market strategy for sober living homes, the first thing you need to do is create a business website. You need to do this first because once you create something like ads and print marketing materials, you need to have a place where potential residents can find other information about your business.
You need to add several components to your website to ensure that people have the information they need before contacting you with questions. For instance, your sober living home about me page should detail things like the mission and values of the sober living home and why you decided to open the home in the first place.
Another page that you’ll want to add to your sober living home website is a rules page. It’s essential that all residents understand the rules in place, with the main one being no drugs or alcohol in the facility at any time.
It would help if you also thought about adding quality photos of the home to the website. People will want to know that the place they’ll be living is clean and safe for them and other residents.
If you’re unsure how to capture quality photos, some how-to guides will ensure you put your sober living homes best face forward.
Create a Google Business Page
Your Google business page isn’t another website for you to design; it’s a page that will list you along with the other sober living facilities in the area. When people type in ‘sober living’ in the search bar, your home will appear as well as a map providing information about the location of your business.
Ensure once you create a Google business page, you check the reviews regularly. 57% of people have stated that past client testimonials have a significant influence on their decisions.
When you see a review left about your business, ensure you take the time to respond to it, whether it’s good or bad. If the review is negative, by responding, you’re showing future clients that you’re doing what it takes to right a wrong if one occurred.
These reviews will help to shape the reputation of your business.
Create Social Media Accounts
People spend on average 145 minutes on social media at any given time throughout the day. This gives you several opportunities to create ads that will show up on the pages and feeds of your target audience.
The main reason you need to put social media to use is that it’s a fantastic platform to share content your team creates with people looking for information about sober living homes.
It’s also beneficial because it promotes your sober living home as one that prides itself on building a community.
This gives people the idea that they can come to you because you’re a reliable source of information regarding sober living. There are several things you can do with your social media platform, including:
- Share photos that residents took
- Host events where followers can ask questions
This will help people gain a better sense of your business and what you offer to people who need help. Social media is a great way to increase the amount of traffic your website gets through your promotional marketing tactics.
Implement a Referral Program
When it comes to working in addiction treatment, one thing you should know is the importance of building and maintaining relationships with the people you come in contact with. Not only does this help you reach more people in the industry it also gives you a chance to create a referral program.
As you attend addiction seminars and workshops, you’ll come in contact with people that:
- Own treatment facilities
- Work in hospitals
- People that are in recovery
Because of the relationship you’ve built, you can create a working agreement with the facility or people of your choice. From there you can begin to receive a steady flow of clients.
For example, if a hospital has patients looking for a sober living home to enter and you’ve created a referral program with them, you’ll be the home the patient is referred to.
On your end, if there is a resident in your care that has relapsed and requires detox, the hospital would be the place you refer the resident to.
Referral programs are supposed to be mutually beneficial for each business involved.
Make Business Cards
39% of people state if your business cards don’t look well made, you can kiss their business goodbye. Having a business card is essential because you never know when you’ll need to provide your contact information to someone in need.
While you’re thinking of different ways to market your sober living home, do some research. Then find some places in the area the will allow you to leave your business cards in their offices. When people come in, they’ll be able to take one of your business cards with them.
As you create your business card, you want to ensure the design is captivating without being overly busy. Every so often, you need to take some time to update the contact information and make it as easy as possible for people to contact you.
The last thing you want to do is give someone one of your business cards and them not understand what’s written on it. Again this could be because it’s too colorful or messy for them to understand.
Pound the Pavement
If you’ve created a sense of community through your social media accounts, it’s time to make that a reality and connect with people in your area. We talked about hosting events so that people can come and ask questions about your home, but there’s much more you can do.
There are several ways you can get involved in the community, with one being that residents take part in some form of customer service.
Volunteering is a great way to show people that you want only the best for the people that live there.
It’s also a way of showing residents things they can do to give back and helps to uplift their spirits if they’ve been feeling down.
Diversify Your Strategy
No matter what forms of marketing you use to promote your sober living home, it’s essential that you find the right ones for your home and diversify your strategy. By diversifying the strategy you use, you can ensure that you’re getting information to as many people as possible.
Another reason to use several forms of marketing is that you never know what kind will work the best for you. As you launch different marketing campaigns, keep track of the campaigns throughout the process and make a note of the things that work and don’t work.
With this information, you’ll be able to make changes to future campaigns that will ensure a more successful outcome. It’s essential to have a marketing team that stays on top of the current marketing trends because they change frequently.
Not staying on top of the marketing trends that are gaining the attention of your potential clients will cause you to begin losing your competitive advantage over other sober living homes that are looking to attract the same customers.
After all, the goal is to get people to choose your home over the others.
Marketing Your Sober Living Facility
Marketing for your sober living facility is easy to do if you know what to do. You can use several marketing strategies. Including creating social media accounts for your sober living house and finding a way to create a referral program.
With that in mind, all that’s left to do is list your sober living house on a website that makes it easy for those in need to find you. Not sure where to do this? Contact Taste Recovery and let us help you.